Created the name, packaging, over 50 line extensions, and a website. The concept: Everyone wants simple and pure health & beauty products. The simpler and purer the better. Just so happens that numerous basic and natural ingredients like apple vinegar, olive oil, glycerin, coffee grinds and baking soda have many numerous benefits from curing dandruff to healing cracked heels. The idea was to take these simple, effective and cheap ingredients and repackage them with...a much higher price tag.