Created the name, packaging, over 50 line extensions, and a website. The concept: Everyone wants simple and pure health & beauty products. The simpler and purer the better. Just so happens that numerous basic and natural ingredients like apple vinegar, olive oil, glycerin, coffee grinds and baking soda have many numerous benefits from curing dandruff to healing cracked heels. The idea was to take these simple, effective and cheap ingredients and repackage them with...a much higher price tag.
We created a brand from scratch to help animals worldwide. The brand, named Noah, captured the innate love children have for animals. We designed and produced a website, apparel, backpacks, shampoo, action figures, books, animation and lots of other items to raise funds for the 6 premier animal rights organizations we were aligned with. The brand was written up in USA Today, we worked with the Cousteau Family and Sotheby’s, and the goods appeared in stores.
As soon as drinks are bottled, they begin losing potency. Our concept: engineer a cap containing the ingredients and before consumption you release the contents into the liquid to ensure the freshest, most flavorful beverages. Created the name, the packaging, brand extensions and received a patent. The design was featured in design magazines internationally and we heard from everyone including Coca Cola, Hilton Hotels, Starbucks & Jack Daniels.